Shipping and Port Marketing training course in Hamburg

Available Dates

May-26-2025

Hamburg
June-23-2025

Hamburg
July-28-2025

Hamburg
Aug-25-2025

Hamburg
Sep-22-2025

Hamburg
Oct-27-2025

Hamburg
Nov-24-2025

Hamburg
Dec-22-2025

Hamburg

Dates in Other Venues

May-12-2025

Dubai
May-19-2025

Istanbul
May-19-2025

Rotterdam
May-26-2025

Athens
June-02-2025

London
June-09-2025

Dubai
June-16-2025

Istanbul
June-16-2025

Rotterdam
June-23-2025

Athens
June-30-2025

London
July-07-2025

London
July-14-2025

Dubai
July-21-2025

Rotterdam
July-21-2025

Istanbul
July-28-2025

Athens
Aug-04-2025

London
Aug-11-2025

Dubai
Aug-18-2025

Istanbul
Aug-18-2025

Rotterdam
Aug-25-2025

Athens
Sep-01-2025

London
Sep-08-2025

Dubai
Sep-15-2025

Istanbul
Sep-15-2025

Rotterdam
Sep-15-2025

Dubai
Sep-22-2025

Athens
Sep-29-2025

London
Oct-06-2025

London
Oct-13-2025

Dubai
Oct-20-2025

Rotterdam
Oct-20-2025

Istanbul
Oct-27-2025

Athens
Nov-03-2025

London
Nov-10-2025

Dubai
Nov-17-2025

Istanbul
Nov-17-2025

Rotterdam
Nov-24-2025

Athens
Dec-01-2025

London
Dec-08-2025

Dubai
Dec-15-2025

Rotterdam
Dec-15-2025

Istanbul
Dec-22-2025

Athens
Dec-29-2025

London

Course Details

The port and shipping industries are currently encountering a profound period of change. In particular, the shipping sector experiences a chronicle overcapacity and shipowners are constantly in trouble to capture demand. Shipping business is considered capital intensive, freight rates are unlikely to be bounced back in a short term. As a consequence, shipping firms have difficulty having generated reasonable profits. Analogously, ports are called to cope with unprecedented levels of competition due to the slow-down of the world trade and the emergence of overcapacity concerns. Terminal operators are rediscovering market risks and struggling to offer shipowners service packages rewarding their own balance sheet. Under this perspective, top managers, commercial executives, ship agents and brokers are all enforced to explore a new way of business-making; some of which are marketing policies in terms of segmentation, market positioning, service levels, pricing mechanisms, relations with stakeholders and value proposition solutions.

creating Maritime marketing plan for your organisation
learning the ropes of inbound maritime marketing
learning the Outbound marketing techniques
applying appropriate marketing tools
Understand the needs and wants of the shipping industry.

Managers of shipping companies, liners and port authorities that are active in commercial and sustainable port development strategy
Commercial staff and business development managers of shipping companies, liners and port operating companies.
Staff of ministries of transport or maritime affairs working on port promotion, stakeholder management, community management, as well as the national shipping company, etc.

Hamburg

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5