Shipping and Port Marketing

Course Info

Date: Jan-06-2025

Length: 1 Week

City: London

Fees: 5,450

Type: In Classroom

Available Dates

  • Jan-06-2025

    London

  • Feb-03-2025

    London

  • Mar-03-2025

    London

  • Apr-07-2025

    London

  • May-05-2025

    London

  • June-02-2025

    London

  • June-30-2025

    London

  • July-07-2025

    London

  • Aug-04-2025

    London

  • Sep-01-2025

    London

  • Sep-29-2025

    London

  • Oct-06-2025

    London

  • Nov-03-2025

    London

  • Dec-01-2025

    London

  • Dec-29-2025

    London

Dates in Other Venues

  • Dec-23-2024

    Istanbul

  • Dec-23-2024

    Rotterdam

  • Jan-13-2025

    Dubai

  • Jan-20-2025

    Rotterdam

  • Jan-20-2025

    Istanbul

  • Jan-27-2025

    Athens

  • Jan-27-2025

    Hamburg

  • Feb-10-2025

    Dubai

  • Feb-17-2025

    Istanbul

  • Feb-17-2025

    Rotterdam

  • Feb-24-2025

    Athens

  • Feb-24-2025

    Hamburg

  • Mar-10-2025

    Dubai

  • Mar-17-2025

    Istanbul

  • Mar-17-2025

    Rotterdam

  • Mar-24-2025

    Athens

  • Mar-24-2025

    Hamburg

  • Apr-14-2025

    Dubai

  • Apr-21-2025

    Rotterdam

  • Apr-21-2025

    Istanbul

  • Apr-28-2025

    Hamburg

  • Apr-28-2025

    Athens

  • May-12-2025

    Dubai

  • May-19-2025

    Rotterdam

  • May-19-2025

    Istanbul

  • May-26-2025

    Hamburg

  • May-26-2025

    Athens

  • June-09-2025

    Dubai

  • June-16-2025

    Rotterdam

  • June-16-2025

    Istanbul

  • June-23-2025

    Hamburg

  • June-23-2025

    Athens

  • July-14-2025

    Dubai

  • July-21-2025

    Istanbul

  • July-21-2025

    Rotterdam

  • July-28-2025

    Athens

  • July-28-2025

    Hamburg

  • Aug-11-2025

    Dubai

  • Aug-18-2025

    Rotterdam

  • Aug-18-2025

    Istanbul

  • Aug-25-2025

    Hamburg

  • Aug-25-2025

    Athens

  • Sep-08-2025

    Dubai

  • Sep-15-2025

    Istanbul

  • Sep-15-2025

    Dubai

  • Sep-15-2025

    Rotterdam

  • Sep-22-2025

    Hamburg

  • Sep-22-2025

    Athens

  • Oct-13-2025

    Dubai

  • Oct-20-2025

    Rotterdam

  • Oct-20-2025

    Istanbul

  • Oct-27-2025

    Athens

  • Oct-27-2025

    Hamburg

  • Nov-10-2025

    Dubai

  • Nov-17-2025

    Rotterdam

  • Nov-17-2025

    Istanbul

  • Nov-24-2025

    Hamburg

  • Nov-24-2025

    Athens

  • Dec-08-2025

    Dubai

  • Dec-15-2025

    Rotterdam

  • Dec-15-2025

    Istanbul

  • Dec-22-2025

    Hamburg

  • Dec-22-2025

    Athens

Course Details

Course Outline

5 days course

  • Marketing Strategy and the Marketing Mix
  • Marketing services
  • The Uniqueness of marketing shipping
  • Current status of liner shipping.
  • Market Research and Marketing Information System (MIS
  • Application by Maersk and CMA-CGM
  • Market segmentation and targeting in liner shipping

  • Positioning and differentiation
  • Branding
  • Relationship marketing
  • Customer loyalty program
  • Learning from the airline experience
  • Integrated Marketing communication tools

  • Branding in shipping and ports
  • Fathom out your target customers
  • Build a ship-shape web presence
  • Maritime marketing automation
  • Maritime marketing optimisation

  • Communications
  • Payments
  • Logistics
  • Quality and Cost
  • Best Practices for Applying Marketing Tech on an International Level
  • Publicity

  • The commercial strategy and role of ports and terminals
  • Identify customer needs
  • Market study strategies to map port potential
  • Marketing techniques to present and use the USP’s to convince prospects
  • Business development
  • Communication

Course Video